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The label ‘Ashanir Tea’ is marketed by North Bengal Tea Co. [NBTC], a company based out of Kolkata.
The origin of this company can be traced back to Alipurduar where Late Niranjan Das started the family tea business under the name ‘Das Tea Co.’ which later metamorphosed to ‘Cha Bhander’.
Cha Bhander operates from ‘Chowpathi’, a prime location in Alipurduar. Mr Niranjan Das’s younger son manages this unit which is a ‘must-visit’ for all visitors to Alipurduar. They are famous for serving quality tea.
Mr Arup Kumar Das, elder son of Mr Niranjan Das decided to carry forth this illustrious heritage and started ‘North Bengal tea Co.’ [NBTC].The scion of ‘Tutu’s Ad Media’, a reputed Ad agency in South Kolkata, on visiting tea gardens during a family trip to the Doars, fell in love with the beauty of gardens, and decided to join hands with NBTC.
Brand ‘Ashanir Tea’ was born, and the story begins…
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